Readership Survey
 
General Particulars:
Race: Chinese   Malay   Indian   Eurasian   Others:
 
Marital Status: Single   Married   Divorced  
 
Gender: Male   Female  
 
Age Group: Below 17   18 – 25   26 – 30   31 – 39   40 – 49  Above 50  
 
Number of Children (if any):
 
Age Group of Children (if any): 0 – 3   4 – 6   7 – 10   11 – 15   16 – 20  Above 20  
 
Highest Education Obtained: Secondary   JC or Polytechnic   University   Post-graduate  
 
Combined Household Income (Monthly Average):
Below $3,000   $3,000 – $5,000   $5,000 – $7,000   $7,000 – $10,000   Above $10,000  
 
Do you own any of these products and services? (You may tick more than one box):
Property   Automobile   Credit card   Mobile phone  
PDA   Laptop or PC   Golf membership   Gym membership  
Spa or beauty   Health insurance   Internet broadband   Cable TV  
 
 
Areas of Interest:
What is your preferred method of de-stressing? (You may tick more than one box):
Head for a SPA treatment  Engage in sports   Sleep  
Indulge in food and shopping   Watch a movie or listen to music   Talk to others  
All of the above   Others:  
 
Which aspects of health and well-being appeal to your interest most? (You may tick more than one box):
Prevention and self-care   Common ailments   Chronic diseases  
Diet and nutrition   Fitness and exercise   Anti-ageing  
Children’s well-being   De-stress techniques   Men’s health  
Women’s health   Senior care   Youth care  
 
 
About LiveWell:
How would you rate LiveWell? (You may tick more than one box):
Agree
Neutral
Disagree
Overall presentation is outstanding and feels different
Articles are easy to read and understand
Articles are inspiring and interesting
Articles are useful for future reference
 
Which is your favourite section in LiveWell? (You may tick more than one box):
Around Us  Inspiring Moments  Cover Story 
Consumer Focus  Family Focus  Common Ailments Q&A 
Body, Food and Nutrition Live to Your Best  Caring for the Community 
  Life’s Fixes   
 
How does LiveWell benefit you?(You may tick more than one box):
Inspires me to take a general interest in health issues 
Inspires me to take charge of my health with prevention and selfcare 
Adding value to what is available from other sources of health information (e.g. newspapers, tv etc)
Others, please specify:
 
 Overall on a scale of 1–10, how would you rate LiveWell? ?(10 being totally satisfied):
1   2   3   4   5   6   7   8   9   10  
 
When do you read LiveWell? As and when   For reference   During journey to and from work  
 
How many other people, besides yourself, have read the copy of LiveWell that you received?
0   1 – 3   more than 3
 
How much are you willing to pay for a copy of LiveWell? S$3   S$4.50   S$5.20   S$6  
 
Would you like to continue receiving LiveWell at your door step at zero cost? Yes   No  
 
If yes, please provide your contact details for mailing purpose.
Name:
Address:
Postal code:
Contact No:
Email:
 
We thank all respondents for their invaluable feedback.